des:glory 屹珂设计
IDENTITY
识别形象
By iCandy / Partner
我图我形 / 合作伙伴
The colon is the major design element and can be used alone as an icon. The colon conveys the idea of communication – communication with clients to ensure satisfactory service and using design to communicate with the public. A square shape is derived from one of the round shapes of the colon, which strengthens brand recognition and also symbolically adds rationality to it, symbolizing the design agency’s pursuit of balance between rationality (square) and sensibility (circle).
“冒号”的概念强调 des:glory 对于沟通意识的坚守，绿色是积极向上、充满生命力的表达。logo上的方形图案，象征在原来感性表达的基础上增添了一份理性分析，做到在创作中找到理性和感性的平衡点，正如logo的方跟圆可以完美契合。
